by Mark Albert
Courtesy: London & Partners
WASHINGTON (TVR) – The British pound may be weak right now, but it’s providing a strong shot-in-the-arm to London tourism.
The weakened currency “is doing wonders” for international travel to the capital of Great Britain, analytics firm ForwardKeys concluded recently.
Travel to London in July was 14% higher than the same month a year ago, it said, and 16% up in the first half of 2017.
“This is an obvious and clear demonstration of how currency fluctuations affect travel, even in the face of other significant factors,” ForwardKeys CEO Olivier Jager said in a release.
Visitors from the Americas are fueling much of the growth, with the strongest surge in travelers to the United Kingdom of any region worldwide.
Bookings for trips to London are 21% higher from the Americas and up 14% from Asia Paciifc for arrivals in the third quarter.
London is even outpacing other top European destinations.
The city on the Thames has the biggest market share of long-haul bookings for arrivals in Q3, with 12%.
–>VIDEO: How We Save 50%-80% Off Every Flight
–->SUPPORT: Help Support Our Journalism & Original Content
The sterling exchange rate fell to its lowest level against the dollar in three decades in the Fall of last year.
ForwardKeys, based in the U.K., says its analysis of 17 million booking transactions a day showed that bookings and arrivals soared “when tourists realised their spending money would go further.”
“London is great value at the moment and people are springing at the opportunity for a holiday, costing less than they might have anticipated,” Jager said.
–>TIPS: The Best, Must-Have Travel Apps
-–>SIGN UP: For more news, get The Voyage Report newsletter for FREE
–>DEAL ALERT: Teachers Get Travel Discounts in NYC, U.S.