WASHINGTON (TVR) – Cancelling a date with your hotel is getting more expensive—and some travelers are threatening to take their business elsewhere.

Marriott International, one of the world’s largest hotel companies, has tightened its policy, now requiring most guests to cancel at least 48 hours before arrival or be charged with a no-show fee.

The change applies to its hotels in the Americas, including Starwood brands which it recently purchased, but not for Design Hotels and Marriott Vacations Worldwide brands.

Hilton Hotels and Resorts is reportedly set to follow with its own 48-hour policy later this month.

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Many properties used to allow same-day cancellation before amending their policies several years ago to one day in advance.

Marriott says it is now going to two days prior to arrival in most cases due to a “significant number” of rooms that go unsold because of what it calls “last minute cancellations.”

“The revised policy allows us to make rooms available to guests that would have otherwise gone unoccupied due to a last-minute cancellation,” a Marriott International spokesperson told The Voyage Report.

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Survey: Business Travelers Will Walk Over Cancellation

But if a new survey is any indication, many business travelers, who frequently change plans last minute, are not happy with the more restrictive policies.

Nearly six in 10 business travelers—59%—surveyed by the Business Travel Coalition said they would book away from Marriott properties because of the new cancellation policy.

The poll, released Tuesday, was conducted before reports that Hilton would match the 48-hour cancellation rule.

The Coalition accused Marriott of “a huge overreach” by instituting the rule change, which it called “particularly burdensome.”

“[M]any feel the new policy is merely a money grab,” the Coalition said in its release.

Marriott has more than 6,100 properties in 124 countries and territories, according to the company.

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Hotel Chains Face Increased Competition

The changes to cancellation policies, which more than half of those surveyed (53%) expect other chains will match, come as lodging companies are consolidating and facing increasing competition from home-sharing and home-rental companies, such as Airbnb.

A coalition of hotel and housing groups in March accused Airbnb, one of the nation’s largest home-sharing networks, of fueling a rise in “illegal hotels” in more than a dozen of the country’s largest markets and using “brass-knuckle tactics” to steamroll objections.

The American Hotel and Lodging Association, which has long protested Airbnb’s model, commissioned the study.

AHLA said the data analysis, conducted by CBRE Hotels’ America Research, showed that hosts renting out multiple properties (multi-unit hosts) are now the fastest-growing Airbnb segment “by hosts, units, and revenue” for 2016.

“We’re calling on lawmakers at every level of government to take action to preserve neighborhoods, protect guests, and crack down on illegal hotels,” Katherine Lugar, President and CEO of the AHLA, said on a media conference call announcing her organization’s findings.

Airbnb says it has three million listings worldwide in 65,000 in 191 countries.

The company said its biggest night ever came last December, when nearly two million people stayed at its listings worldwide on New Year’s Eve.

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