by Mark Albert
WASHINGTON (TVR) – Smile the next time you check your luggage.
Delta announced Monday it would be the first airline in the U.S. to use facial recognition technology at its self-service baggage drop areas, part of an expansion of a wide array of biometrics at airports across the country.
The $600,000 trial will match a passenger’s face with their passport photos to “securely and easily check their own bags.”
“We expect this investment and new process to save customers time,” Gareth Joyce, Delta’s Senior Vice President of Airport Customer Service and Cargo, said in a release.
“And, since customers can operate the biometric-based bag drop machine independently, we see a future where Delta agents will be freed up to seek out travelers and deliver more proactive and thoughtful customer service.”